Learn to optimize your product promotion on the world's largest search platform: Google. Increase your brand visibility and service relevance by being part of the main search page on the internet.
Master Google Ads and transform your digital marketing strategy
If you've ever needed to search for a product or service, your first choice as a search tool was certainly Google. Just like you, billions of people use the world's largest search engine every day and find links in highlights, banners, and ads. These elements are created and managed by Google Ads.
Google Ads is the world's largest advertising platform, enabling people and businesses to use paid traffic to appear in the top search positions on Google and highlight their brand on the internet. The tool promotes ads to a segmented audience in different campaign formats. However, it's not just by paying that your company will appear in the top search positions - you need to learn how to manage your campaigns within the platform through various strategies. That's why it's important to know how to use Google Ads.
As mentioned earlier, it's not enough to make a payment to appear in the top search results. Although the platform works like an auction, the best offer doesn't always win, because Google also combines some quality factors to rank ads. This leads us to conclude that it's not enough to pay more - the ad needs to be, in fact, very good.
Therefore, throughout this course, we will understand the importance of ads, their functionalities, and together we will create our first campaigns. In addition, we will learn to use all the tools present in Google Ads, analyze metrics to measure results, and generate improvements in our strategies.
At the end of this course, we will master the resources that Google Ads offers us, including those related to search network optimization.
A complete learning path from basic to advanced
Let's take the first step? At this moment, we will create a Google Ads account and learn how to develop our first ads. We will also learn how to create campaigns on the display network and tips on how to develop good ad creatives.
With the first campaigns created, we need to measure the results to identify which modifications we should make or not. We will learn, then, to optimize our campaigns on Google Ads using keywords, in addition to understanding what remarketing is and how to use it in our lead generation strategy. We will also study how to manage Google Ads tags autonomously, without needing to change the code of the pages.
After creating the first campaigns, measuring results, and optimizing strategies, it's time to study more possibilities that the Google Ads platform offers. We know that people are on different platforms and consume different types of content, so presence in these places is essential. In this step, we will learn to configure other types of ads, such as Shopping, Video, and Apps, so we can have the reach we want.
Learn from industry experts with years of experience
Felipe is a digital marketing specialist, focused on paid traffic and ad management on Google Ads. With extensive experience in the advertising agency market, he now helps new paid traffic enthusiasts take their first confident steps in creating and configuring new campaigns by teaching courses on the platforms.
Yasmin Cunha is a professional passionate about digital marketing, with extensive 4-year experience in this dynamic field. She currently works as an instructor at the Innovation and Management school, also having experience as a social media manager, designer, and analyst. Her training and experience in digital marketing provide a solid foundation for her skills and knowledge. She is an innovation enthusiast and is always looking for new and creative ways to approach the challenges of the digital world.
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